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The Mattole Salmon Group (MSG) represents the grass-roots restoration movement at many local festivals and events. For many years, the MSG has been a food vendor at Reggae on the River (now named Reggae Rising).

The MSG has also been among the environmental information groups at other events such as Earthdance, the High Sierra Music Festival, and the Salmon Restoration Federation Conference.

The MSG uses these opportunities to raise funds for restoration projects, and to enhance public awareness about local salmon runs and ongoing restoration efforts around the county.

In continuation of this educational mission, the MSG hosts various community outreach and fundraising events within the areas where restoration work is being done. Events such as the Summer Steelhead Dives and the Mardi Gras Crawfish Boil have been local favorites.

In partnership with the AmeriCorps Watershed Stewards Project and the Mattole Ecological Education Program (MEEP), the MSG teaches local school children the importance of salmon and healthy watersheds. Classroom visits and field trips provide a hands-on learning experience that connects children to their surroundings.